Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional expenses, it can cause higher precision and even more trusted data


Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.

1. A lot more accurate data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with changing browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these restrictions, as it's filled from your own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection actions. This gives a lot more accurate information and a much more complete image of individual journeys throughout channels.

In addition, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a great deal much less vulnerable to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketers make more enlightened advertising choices.

Conventional pixel monitoring relies on JavaScript tracking codes that are positioned in website site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables services to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.

This sort of monitoring also enables businesses to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) best performance marketing tools restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more trustworthy for organizations seeking to adapt to these modifications.

3. Much less prone to fraud
Server-side tracking makes it possible for businesses to manipulate data payloads prior to it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.

Additionally, server-side tracking allows you to catch customer information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and privacy violations.

A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from customers.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's less prone to data obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and assists guarantee compliance with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.