Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data


Pixel tracking utilizes a piece of code to register conversions on your internet site. It's very easy to set up and less prone to advertisement blockers.

1. A lot more exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with altering web browser privacy policies. This suggests that the information being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it must be.

Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's loaded from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a more total photo of user journeys throughout networks.

In addition, this sort of tracking allows organizations to track conversions beyond the website, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send out, and makes it simpler to follow different data legislations. It's also a lot less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring enables companies to accumulate and enhance data prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and precision, which can assist marketing experts make more enlightened marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in data collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply precise, regular data that is less prone to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more trustworthy for businesses looking for to adapt to these modifications.

3. Much less vulnerable to fraud
Server-side tracking allows services to adjust data payloads before it gets to 3rd party endpoints, improving safety and security and privacy. This is specifically vital as different browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only supply first-party cookie information and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that occurred beyond your internet site.

In addition, server-side tracking enables you to catch individual information straight on your own servers. This eliminates reliance on third parties, which can be susceptible to violations and personal privacy offenses.

A server-side tracking system is a set of directions that tells your web site's web server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative technique that utilizes a little piece of code on your webpage to collect data from users.

4. Easier to apply
Server-side monitoring is an information collection procedure that occurs on the web site's very own web server, bypassing web browser restrictions. This implies that data gathered by the website/app is first sent to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it lowers the extent of information administration and provides organizations much more control over transmission, making it typically more dependable. As a result, it's less vulnerable to information difficulties triggered by things like a broken connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the web server. This allows you to have more exact information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring restrictions imposed by internet browsers and performance marketing campaigns advertisement blockers.